4 December 2017
Pullman Zam Zam, AL Madinah AL Munawwarah
Prof. Marcus Alexander
Adjunct Professor
London Business School, UK
In a rapidly changing world, some people believe that ‘strategy’ is too slow-moving and is no longer a useful concept. They suggest that an entrepreneurial approach is now required. Others point out that most real entrepreneurs fail, and they often make fatal mistakes which could be avoided with a more strategic perspective.
In these sessions, we will explore how best to combine the most positive elements of Entrepreneurship and Strategy in order to develop successful innovation. In particular, participants will:
In these sessions, we will explore how best to combine the most positive elements of Entrepreneurship and Strategy in order to develop successful innovation. In particular, participants will:
- learn what entrepreneurs are really like, for good and ill
- explore the differences between strategy and planning and their links to external change
- recognise the nature and value of very different forms of ‘innovation’
- understand how to blend entrepreneurship and strategy in ways that fit best with very different business contexts
Adjunct Professor of Strategy and Entrepreneurship, London Business School, UK.
He received his MA from Oxford University; and his MBA from Harvard Business School, where he was a Harkness Fellow, Baker scholar, Loeb Rhodes Fellow & the Ford scholar and he is a Fellow of the Ashridge Strategic Management Centre, an Associate Fellow at Oxford University and a Visiting Professor at Vlerick Business School in Belgium.
He consults to multinational companies in Energy, Financial Services, Media, Retail and FMCG and has worked with more than 50 Group CEO’s over 3 decades. He has been a non-executive director of six companies in four countries, and is on the advisory board of a private equity firm. Prior to joining LBS, Marcus worked in investment banking; in strategy consulting at the Boston Consulting Group; and co-founded a business that he subsequently sold to an advertising group.
He has contributed to leading news outlets including the BBC, CNN, CNBC, The Times, and the Financial Times.
He received his MA from Oxford University; and his MBA from Harvard Business School, where he was a Harkness Fellow, Baker scholar, Loeb Rhodes Fellow & the Ford scholar and he is a Fellow of the Ashridge Strategic Management Centre, an Associate Fellow at Oxford University and a Visiting Professor at Vlerick Business School in Belgium.
He consults to multinational companies in Energy, Financial Services, Media, Retail and FMCG and has worked with more than 50 Group CEO’s over 3 decades. He has been a non-executive director of six companies in four countries, and is on the advisory board of a private equity firm. Prior to joining LBS, Marcus worked in investment banking; in strategy consulting at the Boston Consulting Group; and co-founded a business that he subsequently sold to an advertising group.
He has contributed to leading news outlets including the BBC, CNN, CNBC, The Times, and the Financial Times.
