Day 1
Session (A)
Hands on:
- YouTube (Profitable Social TV)
- Google AdWords
Session (B)
Creating the social Hype (the Link):
- Branding
- Linking all together
- Social networks integration
- The Key Performance Indications (Facebook, YouTube, Twitter, Linkedin, Google AdWords, WhatsApp & Instagram)
- How to measure your success on each of them?
- How to optimize your online website and get visitors through social networks?
Session (C)
Preparing the Content:
- Writing for the Social Audience
- The Socially written content for effective communications
- The Social Media Writing
- The Effective Cs of the Social Media Content
- How to write a social media strategy
- How to integrate the strategy with the social media presence
- Go-to-Market Implementation
Day 2
Session (A)
Boosting the Online presence:
- Before taking off, MUST-to-DO!
- Search Engine Optimization (SEO) ~ Outlook
- How to search and select the right agency?
- Contracting
- Monitor and Measure
- Evaluation Criteria & Tools
Session (B)
Generating Hits, Likes, Followers and More
- How to?
- When?
Day 3
Session (A)
Building Database and Effective Social CRM Application:
- How to use the Social Media Marketing to build your Database?
- The best CRM applications
- Maximize the Database contacts for better results
- Writing stories and blasting them
- Follow up techniques
- Viral Marketing
Session (B)
Certification Project Assignment
Session (C)
- Project Review
- Certification Test
