Program Overview
Today’s business challenges demand strategic, responsible and ethical executive leadership and unfortunately "leadership" is nothing more than an industry buzz-phrase, unless it saves time, cost, or labor, or it improves quality, enables growth, or develops a new competitive advantage. The governed factors that have the power to make or break today’s businesses are; Trends, Change, Strategy and bottom line.
Saudi Arabia’s Vision 2030 was adopted as a methodology and roadmap for economic and developmental action in the Kingdom of Saudi Arabia. The vision stipulates clearly that the public, private, SME and NGO sectors need to play a pivotal role in materializing the vision. The objective of this two-week program is to shed light on the role that each of these sectors need to play and the potential opportunities and commitments that are to be achieved by the public, private and nonprofit sectors.
The Program for Advanced Leadership and Management (PALM) keeping in view the regional/global needs and the industry competitive pressures, offers the latest management concepts and tools, focused on transforming senior executives into potential leaders. This leadership program is designed to challenge your current perceptions about leadership and the values that shape it, encouraging to think and lead differently. The participants will leave with a broader vision of success and will experience the latest in learning techniques, acquire a unique skill set and insight into what makes a potential leader and collaborate with the thought leaders of today. This program will also support executives through the key transitions of their careers.
PALM is an opportunity for senior executives to interact with international and diverse peers, exceptional faculties from Top 10 business schools, authors of best-selling books, and highly experienced consultants from the top global consulting firms, participants will have the opportunity to expand their business repertoire to include new concepts, paradigms and forward-looking educational practices.
The program addresses core business management areas such as Strategy Innovation & Implementation, Strategic Entrepreneurship, Developing & Deploying Strategy using BSC, Business Strategies & Globalization, Regulatory Environment – Change Management, Operational Excellence, Strategic Marketing Management and a combination of two-days modules one based on the Whole Brain Thinking including the use of HBDI and the Wilson Learning program on Leading from within. The program also offers especial business simulation to provide practical insights and to address live decision making process as it aims to sharpen participants' leadership skills through action learning, personality profiling and executive coaching.
Speakers

Prof. Philip Moscoso
Spain
Had published extensively in international journals, congress proceedings, and business newspapers, both for practitioners as well as for the academic community. He has also authored teaching materials and a recent book about production management.
He completed a Service Operations Management Program at Harvard, a General Management Program (PDG) at IESE, an M.Sc., Doctorate in industrial engineering and mananvge- ment at the Swiss Federal Institute of Technology (ETH).


Mr. Doc McKerr
Cranfield Executive Development, UK
His connection to the region started in 2015 when working with Sabic and this and multiple other relationships including HRDF in KSA have gone from strength to strength. His passion is around constant learning and merging the boundaries between leadership, business strategy and innovation to deliver powerful outcomes at every level.


Dr. Imran Zawwar
Cranfield Executive Development, UK
He is an Ex military officer and currently is a member of faculty with the Strategy Department at Cranfield School of Management. He contributes to business strategy, strategy in the digital context and innovation as part of his teaching, research and consulting.


Dr. Mohamed Moustafa Mahmoud
He was recently appointed as the Chief Advisor of the newly-establisehd Saudi National Center for Performance Measurement of Public Entities. Prior to this position he was the senior VP for OD at Savola Group; director of the Office of Strategy Management for the Municipality of Jeddah, Advisor to the Mayor of Jeddah, Minister of Labor, Minister of Health, and now as an Advisor to the Minister of Economy and Planning, KSA.


Tony Swainston
ILM, UK
He delivers innovative and bespoke client-centered solutions in Leadership Development, Executive Coaching, and Training across the UK and worldwide.
He works at Executive, Senior and Middle Management levels to maximize and transform the way people work. Tony has trained several senior executives in
more than 10 countries around the globe in top corporate organizations. He is the CEO and Founder of Tony Swainston Ltd which was established in 2006 in UK and over the years has grown into a successful training Institute which is recognized by ILM the largest awarding body for Leadership and Management qualifications.


Mr. Lester Coupland
Cranfield Executive Development, UK
He has undertaken client assignments in 40 countries worldwide and works in English, French and Spanish. As an experienced consultant, facilitator and coach, his main focus is using leadership development interventions to bring about organizational change to enable successful delivery of strategic goals.


Prof. Dr. Murali Raman
Multimedia University, Malaysia
Murali has worked in the corporate sector with Maybank Bhd (1994-1996), Accenture Consulting (1997-2001) and served as Senior Lecturer at Monash University, Sunway Campus from 2007-2008, before rejoining MMU. He has published more than 85 papers in international journals, conferences, and book chapters and has written/edited several books in the area of Information Management in general. His doctoral dissertation was in the area of using KM System (wiki` technology as a collaborative tool) to assist emergency preparedness efforts at the Claremont Colleges.
He has consulted and trained at numerous organizations in the US, Ghana, Australia, Brunei, Malaysia, Singapore and the Middle East on issues pertaining to business performance, leadership, personal development, IT Strategy and Management in general. Murali is a Rhodes Scholar and Fulbright Fellow. He is currently the Dean at the Faculty of Management, Multimedia University Malaysia (MMU). MMU is the top and first private university in Malaysia. He recently (2016) with his team, were selected to represent Malaysia for a Faculty Train-Faculty at Stanford University for Entrepreneurial development initiatives for Malaysian Universities.


Dr. Walid Hejazi
University of Toronto, Canada
He has published extensively in many business journals and publications. He has assisted several large retail chains find new ways to understand their market data, providing them with perspectives that have allowed them to optimize their marketing activities, reduce inventory holdings, and develop criteria in location selection.
Walid has also consulted for several branches of the Canadian and foreign governments, on themes related to international competitiveness.


Mr. Bill Connor
Oratorio, USA
Before joining Oratorio in 1997, Bill worked as a White House television correspondent and anchorman for twelve years. He has received numerous professional awards for his work, including an Associated Press citation for excellence in investigative reporting. He holds a B.A. in French Literature from Vassar College and an M.S. from the Columbia University Graduate School of Journalism.

Agenda
The COVID-19 pandemic was a once in a hundred-year event, and has resulted in dramatic changes in societies, economic models, and global linkages. One the one hand, the need to social distance to limit the spread of the COVID resulted in economies being shuttered and record high levels of unemployment. On the other hand, it resulted in a significant reimaging of business models – not only did many companies adjust their strategies, but many economies also saw a record number of new businesses being created.
During this session you develop a better understanding of the COVID-19 pandemic and its comparison to the 2008-2009 global financial crisis, and the prospects for recovery in the coming years. We will also discuss what a post-pandemic economic may look like and identify opportunities for change within your organization.
Key Learning Outcomes include:
- Compare and contrast the 2020 pandemic to earlier economic downturns
- The impact on Long-term deficits and government debt levels, with future implications for taxes (both direct and indirect)
- The importance of global supply chains, especially for sourcing critical inputs that were in high demand during the height of the pandemic: will global supply chains be rolled back?
- Reimaging your business – how to identify opportunities in a post-pandemic world
- Interactive sessions presented and moderated by international and regional public sectors leaders, consultants and recognized figures.
- Innovative methods and use of proprietary frameworks
- Strengthen business acumen in core areas
- Gain more insights through real case studies, simulation games, facts and well-studied models.
- Ideal utilization for gathered data and details.
- Local adoption for next minute action with customized content.
Testimonials
Attendees will receive certificates from







Palm Statistics
632
36
21
78%
4.64
69%
Investment
Prices Excluding 15% VAT | Including Accommodation | Excluding Accommodation | Conference Day | ||
---|---|---|---|---|---|
Full Program | 1 Week | Full Program | 1 Week | ||
Individual | $ 11,000 | $ 6,000 | $ 9,500 | $ 5,300 | $ 500 |
Group Discount 5+ | 10% |
INCLUSIVE OF:
- Program Registration Fee
- All Program Related Certificates
- Full Accommodation at Five Star Hotel in Madinah Including: Bed and Breakfast
- Lunch & Coffee Breaks & Dinner
- Complimentary Umrah (applies to international participants)
- One-on-One psychometric assessment and coaching
- Access to extensive readings of selected publications, books and reports
- Free Medical Check-up
- Madinah Field Trips and Visit to Islamic History Museum & Madinah Cultural Dinner
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